Radio is one of the oldest and most beloved forms of entertainment that still exists. Many people predicted that radio advertising would be doomed because of the emergence of the television and the power that it had over people. But, still today there are over 300 million people who tune into the radio each and every day.
Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favourite stations, identifying with the music and bonding with on-air personalities.
With most people using their mobiles for radio, it helps to connect the youth & middle age group in the middle class segment, while they are at home, at work or in their cars.
No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target.
Radio is more cost-effective than television commercials, print advertising and direct mail. Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read. Radio hosts often have a large amount of influence over their viewers.
The primary form of radio advertising is pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FACTs are the MUST HAVEs. Best Way For Your Business Advertisement on Radio FCT (Fixed Cost Time) Premium Advertisement Medium.
Commercial times are further classified on the following basis:
Opening Time : 6.00 am - 12.00 Pm
Get RJs talking about your brand. Popular RJs can be rewarding influential people for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?
Build your brand identity through on-air Sponsorship. Radio sponsorship generate brand awareness through association with a radio station’s programmes. A strong positive association is built in the listener's mind, between the brand name and the attributes of the sponsored programme.
Engage the audience with interesting contests. The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.
Your brand, your time frame. Exclusively acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though.
Offer your brand the much needed paparazzi. Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.
